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Traditional Rights: Tunes and Trademarks Introduction Selecting a trademark Conducting availability searches Registering trademarks in the United States Registration outside of the United States Trademark protection in cyberspace Maintaining trademark rights Enforcement of trademark rights Introduction Almost
everyone in the music industry, whether performing artists, record companies,
performing rights societies,
etc.,
has a name under which they perform or conduct business. Such a name may be a
trademark that can be protected and enforced and can generate significant
income beyond the core business. Generally, a trademark is any "word, name,
symbol or device or any combination thereof used ... to identify and
distinguish ... [one party’s] goods ... from those manufactured and sold
by others and to indicate the source of the goods, even if that source is
unknown."
[2]
Many symbols in the music industry function as trademarks, such as the name of
an artist or musical group, the name of a radio program, the name of a record
company,
etc.
The name of a record production company may function as a trademark when the
name is used in connection with the recordings on sale to the public. The name
of a musician or musical group may function as a service mark when used in
connection with live performances or composing music for others, or may, under
certain conditions, function as a trademark when used on the musician's or
group's recordings or even when used on t-shirts and posters. Even a musical
composition may serve as a trademark, although a recent decision has held that
the performance of such a composition by a particular person or group may not.
[3] In
the United States, trademark rights generally arise from use of a trademark,
although trademark rights may also emerge where a party with a
bona
fide
intention
to use the trademark, applies to register the mark and commences use within a
reasonable period of time. Trademark rights are territorial, either existing
in the territory in which they have been used (
e.g.,
the area surrounding Los Angeles) or throughout the territory in which they
have been registered (
e.g.,
a trademark registered on the United States Federal Trademark Register will be
valid throughout the entire territory of the United States). Today, the
territorial rights arising from registration are valid within national borders,
but not generally beyond them. Therefore, a trademark registration in the
United States does not provide trademark rights in Canada. Moreover, contrary
to the United States, where trademark rights may arise from mere use, in most
other countries trademark rights usually arise from national registration, not
use.
A
common misconception should be clarified: neither the mere incorporation in a
state, nor the filing of an assumed name or D.B.A. with a state or local
authority, provides any substantive trademark or service mark rights or
provides any defense to a claim for infringement by a party with senior rights.
For example, simply because one can incorporate Hootie & The Blowfish, Inc.
under the laws of Idaho does not mean that such incorporation provides any
rights to defend an objection by Hootie & The Blowfish.
[1]
Dennis Prahl is a Partner in the New York Office of Ladas & Parry, a
multinational law firm specializing in United States and international
intellectual property law and related areas. Additional information about Ladas &
Parry is available at
www.ladas.com.This
paper was originally delivered at the Music Law and Business Conference,
Los Angeles, California on October 22, 2001. © Dennis S. Prahl 1998 -
2001. All rights reserved.
[2]
Lanham Act, 15 U.S.C. §1127.
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