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The European Design Regulation in Context


By John Richards*

1. Introduction

The European Design Regulation is the third significant recent development in the realm of design protection. The other two are the Eurpean Union’s harmonization directive, which went into force on October 1, 2001 and caused substantial revision of many national design laws in the European Union, and the adoption of the Geneva Act to update the Hague Agreement on Registration of International Designs, which was signed on July 2, 1999, but, as of mid 2002, has yet to come into force. Such developments should be seen in the context of increasing interest in design protection worldwide and increasing developments in modernizing design laws worldwide. [1]

The present paper will attempt to put the recent developments in Europe and the revision of the Hague Agreement, which has traditionally been viewed as being primarily a “European” institution, in the context of developments in the rest of the world.

There seems to have been a general increase of interest in design protection over the past twenty years stemming at least in part from an increased interest in style in society generally, but also from increasing use of design protection as a lower cost alternative to patenting for protection of utilitarian objects, trading the breadth of protection that can be achieved by a utility patent for the speed and low cost of a design protection. This trend is shown by the following statistics taken from WIPO's annual reports:

Design Applications Filed:

1980
1983
1990
1995
1999
Australia
3012
3602
4191
4045
4371
Canada
1666
1858
2681
3036
2640
France
4185
5013
8303
7104
8094
Germany
5433
5350
7756
9365
10959
Japan
55631
57618
44290
40067
37368
Korea
10075
13947
19769
29978
32402
Mexico
507

898
1267
1584
Sweden
2643
3443
2751
2485
2364
United Kingdom
5329
6792
8566
9246
9227
United States
7830
8082
11288
15409
17761
Hague Int’l
1718
2044
3184
3549
4093




[*]John Richards is a partner resident in the New York office of Ladas & Parry. Copyright 2002 John Richards. All rights reserved.
[1] For much of the twentieth century, design protection was very much the poor relation of the big three intellectual property types, patents, copyrights and designs. Now all three tend to see designs as part of their domain. The main international conventions say little about designs. The Paris Convention on Industrial Property makes only a few mentions of design protection beyond the basic provision in Article 5 quinquies that "Industrial designs shall be protected in all countries of the Union." The Berne Convention avoids the issue of what the law should be in this area. Berne does, however, provide minimum standards for a variety of copyright concepts, in the design field, by providing that as long as they provide a 25-year minimum period of protection for works of applied art, member states can decide the extent to which and the conditions under which works of applied art, designs and models shall be protected that if a work is protected in its country of origin only by way of design or model protection it is entitled to be protected in other countries only by "such special protection as is granted in that country to designs and models", unless there is no such protection, in which case the design etc. should be protected as an artistic work. GATT-TRIPS simply requires that all members shall provide for protection of independently created "new or original" designs but provides that countries may make an exception in the case of "designs dictated essentially by technical or functional considerations."


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© Copyright 2002 John Richards - Posted July 2002
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