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United States - Definition of "Franchise" Appears to be Broadened
by California Court of Appeal
In Gentis v. Safeguard Business Systems, the California Court of Appeal issued an opinion which has been
depicted in the national press as a substantial broadening of
the definition of "franchise" under the California franchise disclosure
law.
The case involved an appeal from a trial court judgment in which
it was held that defendant Safeguard is a franchisor. For years,
Safeguard had operated on the assumption that its large network
of distributors are not franchisees and that compliance with the
franchise law was therefore unnecessary. California Corp. Code
§ 31005 defines franchise as:
a contract or agreement, either expressed or implied, whether
oral or written, between two or more persons by which: (1) A franchisee
is granted the right to engage in the business of offering, selling
or distributing goods or services under a marketing plan or system
prescribed in substantial part by a franchisor; and (2) The operation
of the franchisees business under such plan or system is substantially
associated with the franchisors trademark, service mark, trade
name, logotype, advertising or other commercial symbol designating
the franchisor or its affiliate; and (3) The franchisee is required
to pay, directly or indirectly, a franchise fee.
Safeguard argued that Safeguard distributors do not have the authority
to enter into binding sales contracts or to pass title to goods
and therefore do not offer, sell, or distribute goods or services
as required by the franchise definition. The appellate court disagreed.
It pointed out that although the distributors might not sell or
even offer goods or services, they certainly distribute them and
therefore their contracts with Safeguard meet this portion of
the definition. Responding to the defendants' argument that the
opinion improperly broadens the franchisee concept to include
marketing representatives, the court discussed the various functions
performed by the Safeguard distributors and concluded that their
responsibilities go beyond those of mere order-takers.
The applicability of this decision in states such as Illinois
and Wisconsin, which define franchises more narrowly than California,
will be limited. Nevertheless, the opinion should be studied by
any manufacturer or supplier that distributes goods or services
through California dealers, distributors, or marketing representatives.
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