The doctrine that a trademark applicant owes a duty of candor to the Patent
and Trademark Office (PTO) was recently reaffirmed by the Court of Appeals for
the Eighth Circuit in Aromatique Inc. v. Gold Seal Inc. Although the
court declined to grant Gold Seal attorneys' fees, this case is nevertheless
instructive for its discussion of the circumstances in which attorneys' fees
may be awarded, including the nature and scope of the duty of candor owed to
the PTO.
In Aromatique, a majority of the court reversed the district court's
finding that Gold Seal had infringed Aromatique's trade dress, finding that
Aromatique's trade dress, the combination of potpourri packaged in
pillow-shaped cellophane bags which are tied at the opening with cord and a
tag, was a purely functional trademark and, therefore, not protectible.
The two-member majority held that Section 38 of the Trademark Act, in contrast
to Section 35, does not permit an award of attorneys' fees. Section 35 of the
Trademark Act permits an award of attorneys' fees in "exceptional cases",
whereas Section 38 of the Act mandates that a person who has procured a
trademark registration through fraudulent means "shall be liable for any
damages sustained in consequence thereof." The majority noted that, if
attorneys' fees are deemed to be included under Section 38, courts would be
deprived of the discretion to award fees under Section 35. The majority,
therefore, held that attorneys' fees should not be included within the
definition of damages under Section 38, and that attorneys' fees should be
awarded only in "exceptional cases" under Section 35.
The majority, however, was unable to reach a consensus as to whether
attorneys' fees should be awarded to Gold Seal under Section 35 and wrote
separately on this issue. Gold Seal had sought to recover attorneys' fees on
the ground that Aromatique's false statements to the PTO constituted
"exceptional" circumstances. In particular, Aromatique submitted affidavits to
the PTO alleging long and exclusive use of the subject trademark, knowing this
was false. Among other things, it was shown that Aromatique had sent cease and
desist letters to various parties, including Gold Seal, asserting that
Aromatique's trade dress was federally registered. In fact, Aromatique owned
no federal registration, since Aromatique's applications for registration had
been rejected on the ground that the marks were not distinctive.
The judge writing for the majority flatly rejected Aromatique's argument that
a trademark applicant owed no duty of candor to the PTO. Moreover, fraudulent
intent may be inferred where the applicant fails to inform the PTO of claims it
knew to have been false. In this case, Aromatique's failure to inform the PTO
that it had falsely asserted that its trade dress was federally registered
constituted fraud on the PTO justifying an award of attorneys' fees.
However, the second judge, while concurring with his colleague's discussion as
to the duty of candor, believed that Gold Seal was not entitled to attorneys'
fees for three reasons. First, since Gold Seal sought attorneys' fees in
response to Aromatique's infringement action, attorneys' fees should be awarded
only if Aromatique's suit was unfounded; this was not the case. Second, the
judge noted that Gold Seal sought attorneys' fees for the conduct of
Aromatique's attorneys, not its principals, and it would be "unfair" to
penalize Aromatique's principals for the conduct of attorneys. Last, the judge
questioned whether Aromatique's conduct was an "exceptional" case warranting
the award of attorneys' fees, since he was not convinced that Aromatique's
attorneys had intended to defraud the PTO.
It will be interesting to see how future cases address the issue of the duty
of candor in the trademark context.

