In a recent case in the United Kingdom, the Court of Appeal upheld an order
granting an interlocutory injunction against a publisher that used the
registered trademark of a games manufacturer as the title of a series of books. A key question in determining whether an interlocutory injunction is proper is
whether the plaintiffs have shown there to be a serious case to be tried (it is
not necessary to show probability of success).
Transworld Publishers Ltd. published two children's novels which included the
words DARK FUTURE as part of their titles. Games Workshop Ltd. had registered
the trademark DARK FUTURE in respect of games and their own series of books for
sale to teenagers and young adults. Prior to Transworld's publication of their
novels, Games Workshop had begun negotiations with another company to publish
their DARK FUTURE books under license, and Games Workshop consequently moved
for an interlocutory injunction against Transworld on the grounds of trademark
infringement and passing off. The lower court granted the interlocutory
injunction holding that Transworld's actions posed a serious question of
trademark infringement and that Games Workshop stood to lose their agreement
with their licensee if such injunction were not granted.
Transworld appealed and the Court of Appeal considered the issues of trademark
infringement, passing off and the adequacy of an award of damages.
On the first issue, the Court of Appeal found there to be a serious question of
trademark infringement to be tried, based on case law which had held that use
of another's trademark as a title for a magazine series constituted trademark
infringement, thus rejecting the defendant's argument that the title of a book
could not function as an indication of the trade origin of the book. The
finding that Transworld's use of DARK FUTURE as a title of a series of books could constitute an infringement was a logical extension of
an existing doctrine and comparable to use of a title of a periodical magazine
which had previously been held to be use of such title as a trademark.
The Court of Appeal also held that there was a serious question to be tried on
the issue of passing off, in view of the extent of the reputation and goodwill
that Games Workshop had apparently acquired in the trademark DARK FUTURE through
substantial use in sales and advertising.
The court learned, as it considered the issue of damages, that Games Workshop
had already entered into a formal agreement with the licensee to publish its
books, and Transworld thereupon argued that this changed Games Workshop's
position, making damages, and not an injunction, the proper remedy. The court
reasoned, however, that, since each party's books were aimed at different age
groups of readers, Games Workshop could be damaged if their older customers
purchased Transworld's children's books by mistake and then, being disappointed
with them, declined to purchase more of the DARK FUTURE series books in the
future.
The court thus found that injunctive relief was justified and necessary and
dismissed the appeal.
This case stands for the proposition that, where another's trademark is used as
a title of a series of books, a cause of action may lie, if the mark is used in
a manner likely to result in consumers viewing it as a trademark, even though
there may not have been any intent to use the title as a trademark.

